and the Masters of the Universe
had done extremely well for Mattel. The one problem; the
show was targeted towards the male species! Working closely
with Filmation once again, Mattel created She-Ra, the twin-sister
of He-Man. The action figure for girls was launched and
initially everything went well.
once again asked Filmation to create sixty-five episodes
of She-Ra Princess of Power. As before they wanted
a simple cartoon that advertised their action figures and
nothing more. As production on the He-Man and the Masters
of the Universe series was halfway through season two,
Filmation began animating She-Ra Princess of Power.
The problem they faced was that according to the toy line
She-Ra's greatest threat came from "jealous beauty"
Catra. The Evil Horde from the Masters of the Universe
action figure line had yet to be featured in the He-Man
animated series, so a decision was made to have the Evil
Horde as She-Ra's villains!
and Mattel planned something big to launch She-Ra Princess
of Power, so they combined the first five episodes
that had been animated, known collectively as "The
Sword of She-Ra," and pieced them together renaming
the film "The Secret of The Sword." It may not
have broke box office records, but it was a good start for
the She-Ra series.
time around the writers were even stronger and more cohesive
than they had been for the start of the He-Man and the
Masters of the Universe series. Larry DiTillio, Bob
Forward, J. Michael Straczynski and Robert Lamb shaped the
world of Etheria.
the He-Man series, She-Ra had less limited
animation due to a slightly larger budget, more consistent
writing and most notably, superb visual direction from the
ex-storyboard staff who were now directors, Tom Tataranowicz
the man to watch!
even though the series was very good it was not as profitable
as the He-Man series had been. Mattel wanted one
last push so they gave the green light for a second season
of twenty-eight episodes to be produced. These episodes
had some of the best animation and directing that Filmation
had ever seen. Sadly sales plummeted and the worlds of Eternia
and Etheria were no more.
Princess of Power had a total of one ninety-three animated
episodes and one theatrically released movie.