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Over the years, He-Man received a lot of attention in the news (both good and bad!). Here are some of those articles.

General | Movie | Power Tour



General

  • People Weekly, July 2, 1984
    It's pumping plastic time as He-Man and his multi-muscled minions rule Toyland's battlefield.
  • Time, January 7, 1985
    A He-Man for all seasons: Zapping the forces of evil on daytime TV
  • Los Angeles Times, August 1, 1985
    Explosion in Children's Films and TV Programs
  • U.S. News & World Report, December 9, 1985
    Christmas toys that top kids' 1985 shopping list.
  • The New York Times, December 12, 1985
    Controversy About Toys, TV Violence
  • The New York Times, December 14, 1985
    The Selling of Toy 'Concepts'
  • The New York Times, February 3, 1986
    Toy-Based TV: Effects on Children Debated
  • Los Angeles Times, June 30, 1986
    Marketing to Children Raises Big Questions
  • The Washington Post, March 22, 1987
    Guise and Dolls: Fashion Action Invades the '80s Playroom
  • Los Angeles Times, May 24, 1987
    Embattled Mattel searches for profits and superheroes
  • Playthings, June 1987
    No one can disregard the toy industry (interview with Lou Scheimer)
  • Collectible Toys & Values #16, c.1992
  • Tomart's Action Figure Digest, October 1996
  • Collecting Figures Magazine, September 1997
  • ToyFare #12, August 1998
    Toy Story: Masters of the Universe

Power Tour

  • The Washington Post, February 27, 1987
    He-Mania, The Heroes' Welcome: The Cartoons Come Alive on the "Masters Of the Universe" Tour
  • Los Angeles Times, March 15, 1987
    Mattel tries to stage a revival: Floundering He-Man brought to life and told to hit the road
  • Los Angeles Times, April 10, 1987
    "Masters of the Universe" will zoom into Anaheim
  • Los Angeles Times, April 23, 1987
    Kid Beat: An intergalactic extravaganza opens in Anaheim
  • The San Diego Union-Tribune, May 13, 1987
    Yippee! Stage is set for He-Man, She-Ra