HE-MAN Premiere Masters Ratings on Cartoon Network

Feature Film Prequel Scores as Highest-Rated Friday Program in Its Time Period among Key Male Demos

DragonBall Z Also Leads Weekday "Toonami" Action-Adventure Block to Double-Digit Ratings, Delivery Increases

The return of cartoon superstars from He-Man and the Masters of the Universe (Friday, 4-5:30 p.m.) proved their ratings strength remains powerful, particularly with male viewers. The original 90-minute movie special, which set the stage for the all-new weekly half-hour series premiering Friday nights at 6 p.m. starting Aug. 30, scored as the highest-rated program on all cable in its time period among boys 6-11, boys 9-14, men 18-24 and all viewers 12-24.
Highlights of the movie's ratings and delivery growth among key demographics vs. the same time period last year are
noted below:

" Boys 9-14: 4.2 rating (up 45%), 405,000 delivery (up 59%)
" Boys 6-11: 4.7 rating (up 15%), 458,000 delivery (up 29%)
" Men 18-24: 1.4 rating (up 1,400%), 132,000 delivery (up 4,300%)
" Tweens 9-14: 2.7 rating (up 29%), 491,000 delivery (up 34%)
" Kids 6-11: 3.0 rating (up 3%), 552,000 delivery (up 12%)
" Viewers 12-24: 1.5 rating (up 150%), 552,000 delivery (up 160%)
" Adults 18-34: 1.0 rating (up 233%), 472,000 delivery (up 278%)

Action programming was hot throughout the week as well on "Toonami," the network's weekday afternoon action-adventure block (4-7 p.m.), whose overall ratings with tweens 9-14 (2.9) grew by 45 percent and delivery by 53 percent. DragonBall Z (M-F, 6:30 p.m.) was the highest-rated show in the block among tweens 9-14 (4.3, up 105%), boys 9-14 (7.3, 135%) and kids 6-11 (4.1, up 17%). Delivery among the same demographics grew by 199 percent, 160 percent and 26 percent, respectively. Brand new episodes of DragonBall Z are scheduled to premiere this fall on Sept. 16.
In other ratings news, Cartoon Network was #1 for the week in prime time delivery of kids 2-11 (1,119,000) and kids 6-11 (670,000).
He-Man and the Masters of the Universe is the prequel of how Prince Adam became He-Man, the most powerful man in the universe. He-Man and the Masters of the Universe defend Castle Grayskull and all of Eternia from the tyrannical Skeletor and his Evil Warriors. The He-Man series was introduced to television audiences in 1983 and became one of the most successful kids entertainment properties in history.
Cartoon Network, currently seen in 81.1 million U.S. homes and 145 countries around the world, is Turner Broadcasting System, Inc.'s 24-hour, ad-supported cable service offering the best in animated entertainment. Cartoon Network's Web site is located at CartoonNetwork.com(AOL Keyword: Cartoon Network).

Turner Broadcasting System, Inc., an AOL Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.